The font of the title was particularly important, as I wanted to use the same font throughout all three products to ensure continuity. Below are the some of the fonts that I thought would work well;
I decided to go with 'Agency FB' (fourth title down) as I liked the strict, sharp edge to it, therefore linking in with the horror genre.
I then played around with different colours of the text and liked the idea of using blood red, which was both fitting for the genre and conventional. As well as this, I liked the idea of having two colours to make it appear bold and striking.
I started off by using a red drop glow around the text but thought it didn't have a striking finish and would get lost on the page. This is when I decided to strip it back and just have one colour for one word and another colour for the other.
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